Food & Drink Trends

Quench your curiosity with a sip of WGSN’s Food & Drink insights.

Gen Z represents about a quarter of the global population and their food and drink priorities are evolving as they take on adulthood. Discover what will drive their consumption choices and key product strategies across categories including meals, snacks, alcoholic and non-alcoholic beverages.

This report includes a portion of the full forecast. WGSN clients can access the complete forecast on our platform.

Fill in the form to explore our curated forecast for the Food & Drink industry in 2026/27.

Why is this material relevant?

WGSN helps future-focused brands reduce risk and seize opportunities with trend forecasts of over 90% accuracy. Know which trends to back and exactly when to act.

Discover key food and drink priorities for Gen Z. Download a sample of our content to explore our insights.

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In this material, you will have access to:

Gen Z’s Food & Drink Key Priorities

Uncover key consumption drivers for Gen Z across meals, snacks, alcoholic and non-alcoholic drinks.

Confirmation points

Make data-driven decisions. Explore key data on industry changes to inform your strategic decisions.

Brand Cases

See how brands apply these trends and innovate, creating products and campaigns aligned with the consumer of the future.

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