Fashion trends for 2026 and beyond

In A/W 26/27, the youth market demands bold self-expression, pragmatic value and sustainable style. They’ll look for adaptable silhouettes, comfort-first construction and eye-catching details that photograph well and wear even better.

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Why is this material relevant?

WGSN fuels fashion teams with razor-sharp foresight powered by cultural insights, social data and commerce trends. Pinpoint the trends worth backing and the timing to land them.

Explore the youth drivers shaping design direction, assortment and buying strategy through A/W 26/27. Grab your sample now.

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Inside this preview, you’ll find:

Fashion design directions

Key silhouettes, fabrics, prints and palettes driving youth style.

Demand signals

TikTok analytics, search trends and category momentum to validate trends and calibrate investment.

Fashion data points

Solid data and real-world cases that validate every call-out. Use the data to brief your teams with confidence.

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