Beauty Trends 2026 and Beyond

By 2027, beauty brands must address a consumer landscape shaped by emotional complexity, a desire for playfulness and a need for trust and inclusivity. Consumers are seeking products and experiences that deliver both joy and authenticity, with a strong emphasis on community, wellbeing and self-expression. #1_ABM_beauty funtilities_lp.png

This report includes only a portion of the full forecast. WGSN clients can access the complete forecast on our platform.

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Why is this material relevant?

WGSN helps future-focused brands reduce risk and seize opportunities with trend forecasts proven to be over 90% accurate. Know which trends to back and when to act.

Discover the emerging beauty consumers for 2027 and beyond. We invite you to download a sample of our content to further explore our insights.

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In this material, you will have access to:

Future of Beauty

Check out the analysis of the cultural and environmental changes that will impact the beauty industry in the coming years.

Beauty Data points

Make data-driven decisions. Explore key data on industry changes to inform your strategic decisions.

Brand Cases

See how brands apply these trends and innovate, creating products and campaigns aligned with the consumer of the future.

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