Meet the Betas – the generation set to be born between the mid-2020s and 2040 and the first to grow up in an artificially intelligent world. Join WGSN Insight Senior Strategist, Cassandra Napoli, for an exclusive webinar unpacking the newest consumer cohort who will likely share the same passion for people and the planet as their Gen Z parents.

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Meet the expert

Cassandra Napoli
Senior Strategist, Insight, WGSN

Cassandra is a consumer forecaster and digital futurist. With a specialisation in uncovering what makes consumers tick online, her work looks at the evolving nature of human connection and how digital media and technology are reshaping consumer identities and lifestyles. Cassandra is an accomplished speaker, appearing at The Cannes Lions International Festival of Creativity in France, NRF’s Big Show in New York, OnBrand in Amsterdam and Spikes Asia. Her work and opinions have been featured in Forbes, The Guardian, GQ, Vogue Business, Refinery29, BOF and many other major global outlets.