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Cassandra Napoli
Senior Strategist, Insight, WGSN

Cassandra is a consumer forecaster and digital futurist. With a specialisation in uncovering what makes consumers tick online, her work looks at the evolving nature of human connection and how digital media and technology are reshaping consumer identities and lifestyles. Cassandra is an accomplished speaker, appearing at The Cannes Lions International Festival of Creativity in France, NRF’s Big Show in New York, OnBrand in Amsterdam and Spikes Asia. Her work and opinions have been featured in Forbes, The Guardian, GQ, Vogue Business, Refinery29, BOF and many other major global outlets.

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Over 25 years of getting it right

We’ve been helping brands get ahead of the right trends since 1998, from startups to Fortune 500 companies. WGSN offers subscriptions and bespoke consultancy services to help your business get ahead of consumer and lifestyle trends, to inspire the products, experiences and services your consumers will want to buy.

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Experts in consumer understanding

Our global teams, experts and partners explore society, culture and the world around us through a consumer-centred lens. We observe and explore topics by conducting research, tracking trends, attending conferences, working with publications and analysing social media and digital platforms to provide you with a clear picture of what will be relevant, how to anticipate change, and where to go next.

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Betas will be the first generation to be born into a world dominated by artificial intelligence, and it will be the only world they know, shaping their professional and personal lives for years to come. WGSN’s future generation insights uncover where the biggest opportunities are for your business.

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