No more TikTok FOMO. Just foresight, timing, and action.
The WGSN TikTok Dashboard helps you cut through the algorithm and save hours of scrolling with a comprehensive weekly view of the high-impact trends that deserve your attention.
You can now perfect your timing by uncovering whether a trend has reached its peak or still has room to grow, with forecasted lifespans to guide you on when to invest and when to move on.
This is how you turn TikTok trends into best-selling products
Know when to act:track each trend's lifespan so you’ll always know whether it’s on the rise, at its peak, or about to fade. Timing is everything.
Make evidence-based decisions: dive deeper into each trend with data-driven and proof-point-backed analysis, including key performance metrics, to justify strategic investment.
See who’s winning: uncover the brands driving momentum, explore which of your competitors are successfully leveraging trends and discover new brands worth watching.
Know how to take action: identify top-performing products to reposition your assortment, fill gaps, and transform trends into bestsellers. Discover the key creators fueling conversations to spark authentic engagement and build winning campaigns.
With everything in one place, trends, brands, products, and creators, the TikTok Dashboard gives you the clarity and foresight to turn viral buzz into tangible results.
Request a demo from our team
Trend leaderboard
Our dynamically updated leaderboard reveals the most significant WGSN-identified TikTok trends, ranked and scored for performance and longevity, so you can decide which trends are worth prioritising for your brand.
Trend page
Explore each trend in depth, including the brands, products, hashtags and creators driving its growth. Plus, strategic insights on how to leverage trends for maximum impact, powered by WGSN's GenAI search tool, Pulse.
Brand page
Analyse your competitors' performance and identify the brands capitalising on the trends important to you.
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We know that forecasting sales figures has always been a pain point for Buyers and it was our goal to provide a long-term, data-backed solution for them and the wider Fashion Industry.
