In a time when seemingly everything online is characterised by a trend, the biggest question is whether anything is actually trending at all. Fuelled by the fear of logging off and the rise of social media, consumers are adopting and discarding trends at a rapid rate. But should we brace for an era of trend fatigue?

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Meet the expert

Quentin Humphrey
Creative Strategist, WGSN

Known to many simply as Q, Quentin comes from a marketing and business development background. His work explores rising cultural shifts through a youth lens, decoding the new attitudes and interests of emerging Gen Z and Millennial communities to extrapolate strategies for engagement and community-building.