In response to extreme heat around the world, WGSN forecasts Nocturnal Living, a lifestyle shift driving consumers to seek respite by pursuing activities in the cool of darkness. Discover how you can design products and experiences that enable new nocturnal and predawn routines.

In this month’s webinar, we will:
  • Explore the opportunities this macro-global shift offers for brands
  • Discover how hospitality, pop-up and public spaces can adopt nocturnal design features and respond to nighttime activities
  • Understand the changing approach to food and drink products and meet new consumer lifestyle demands

Register for the webinar.