Sports & Outdoor Trends

WGSN helps you design best-in-class products with the only dedicated platform to specialise in trend forecasting for the sports and outdoor industry.

We provide unique, in-depth coverage of the global macro shifts driving change in the sports and outdoor industry, with forecasts on consumer behaviours, lifestyles and design direction to uncover whitespace opportunities for new product development.

Covering snow and water, fitness, outdoor trends and bike trends, our strategic and data-driven forecasts encompass form and function, colour, material, finish, graphics and sustainability to ensure your products are the most desirable for your future consumers across price points and experiences.

We’ve hand-picked these sample forecasts that showcase what sports and outdoor consumers will be prioritising in the future.
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Future of Sports & Outdoor
Sports & Outdoor
Colour Forecast S/S 26
Bike Forecast