Virtual worlds will become more expansive and sophisticated in the coming years, driving culture and design, and enabling new modes of expression and experience. By 2023, the metaverse – a shared virtual space that can be roamed widely – will be a reality, as technologies such as gaming, VR/AR and 5G connectivity combine to reshape creativity.

WGSN accurately forecasts trends two to 10 years into the future, identifying white-space opportunities and quick wins that you can get behind now to drive long-term success. We've been tracking the concept of the metaverse since 2018. Complete the form below and download the reports to bring your brand closer towards this immersive phygital world. If you are a student or freelancer, click here.