The Future of Drinks

WGSN provides accurate global food and drink forecasts to help you create winning products. Our consumer-led insight identifies the cohorts that will rise over the next two years, with each group offering significant opportunity for new product development.

Read WGSN's sample reports to understand how we map these personas to the rising food and drink trends, allowing you to understand the needs, values and desires of these cohorts and target them specifically with the drinks they will need in the future.

Non-Alcoholic

Drink Forecast 2026

Lifestyle Strategy:

Alphas Eating & Drinking

TrendCurve 2025/26:

Soft Drinks