Beauty Trends
WGSN Beauty trend forecasting provides unique in-depth coverage of consumer, lifestyle and product design trends across all beauty categories, helping you develop iconic and sustainable products for your consumers of the future.
From skincare and colour cosmetics to haircare, grooming and fragrance, we help you to make successful decisions around the formats, colours and ingredients of future products through actionable emerging trends and forecasts two to five years out, so you can lead the way in creating the next generation of in-demand beauty products.
We have hand-picked these essential reports that showcase what beauty consumers will be prioritising in the future.
Complete the form for access. If you are a student or freelancer, click here.
From skincare and colour cosmetics to haircare, grooming and fragrance, we help you to make successful decisions around the formats, colours and ingredients of future products through actionable emerging trends and forecasts two to five years out, so you can lead the way in creating the next generation of in-demand beauty products.
We have hand-picked these essential reports that showcase what beauty consumers will be prioritising in the future.
Complete the form for access. If you are a student or freelancer, click here.
Big Ideas 2026: Beauty
Future of Skincare
Personas 2026: Beauty