WGSN Opportunity Calculator 

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Game-changing
Fashion Innovation

WGSN Fashion Buying has just got even more powerful, innovative and indispensable than ever.

Introducing the Opportunity Calculator, a bespoke, interactive tool designed to change the way you plan, invest and strategise. Prepare for high-stakes planning discussions with confidence. Armed with powerful data and actionable insights, you can now make data-backed decisions across every stage of the buying process.

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Measure potential opportunities, without the guesswork

Bespoke and interactive: this custom tool calibrates your data with WGSN’s predictive analytics, revealing precisely where to invest, when to pull back and where you might be missing opportunities.

Less guesswork, more confidence: leverage precise gap analyses comparing your buy projections with market forecasts, reducing reliance on gut instinct and minimising risk.

Always stay ahead: identify rising trends early to seize opportunities and optimise profitability.
Enhance your buying strategy with WGSN Fashion Buying. Minimise markdowns, optimise profits, and present your assortment with confidence.
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Calibrate your sales data with our industry-leading forecasts to build a complete and comprehensive buying strategy, effortlessly. 

TrendCurve AI Category Outlook: UK Women’s Skirts S/S 26
Skirts are displaying slight growth across the market, driven by column silhouettes. This report uses TrendCurve AI predictive analytics to forecast skirts by style and consumer segment.
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TrendCurve AI Category Outlook: US Women’s Dresses S/S 26
Consumer demand for #ElegantComfort silhouettes drives growth in 2 key markets, while trending #90s fits satiate interest for Innovators. 
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Global Youth Fashion Drivers A/W 25/26: + TikTok Analytics
This report highlights key trends and category opportunities for A/W 25/26. Continuing trend polarisation reflects the broad spectrum of the youth market, from the fringe demographics of Zalphas to Zennials. Supported by our TikTok Analytics data.
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We know that forecasting sales figures has always been a pain point for Buyers and it was our goal to provide a long-term, data-backed solution for them and the wider Fashion Industry.

Monisha Klar, Director of Fashion, WGSN.