A New Lens

on Beauty

Beauty was once a one-dimensional reflection of aesthetics. Technological advancements in product formulations and the impact of Covid-19 have led to a significant shift in consumer values, emphasising the growing importance of health and wellness and prompting us to see beauty through a different lens.

IRIS Ventures, the leading consumer growth equity firm and WGSN, the world’s leading consumer trend forecaster, team up to create an exclusive take on the global beauty market. Together, we identify beauty category growth after years of disruption, divulge key trends and opportunities and uncover the investment potential across the beauty M&A landscape.