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Are you entertaining your audience? Entertainment is becoming the baseline measure of business success in an era of increased competition and shorter attention spans.
Cassandra Napoli
Senior Strategist, Digital Media & Marketing, Insight
Cassandra is a consumer forecaster and digital futurist. With a specialisation in uncovering what makes consumers tick online, her work looks at the evolving nature of human connection and how digital media and technology are reshaping consumer identities and lifestyles.
Cassandra is an accomplished speaker, appearing at The Cannes Lions International Festival of Creativity in France, NRF’s Big Show in New York, OnBrand in Amsterdam and Spikes Asia. Her work and opinions have been featured in Forbes, The Guardian, GQ, Vogue Business, Refinery29, BOF and many other major global outlets.
Cassandra is also an adjunct trend forecasting professor at Long Island University in New York and sits on the school’s Advisory Board for its Fashion Programme.