From salmon sperm skincare serum to miniatures and kawaii tech, these are the trends of the future. WGSN clients saw it first.
At WGSN, we forecast the trends that will shape tomorrow, two years before they hit the mainstream. The trends in this forecast are set to define 2026, but our clients have been preparing for them since 2024. From Unserious Everything to The Cult of Cute, we reveal the significant shifts set to transform beauty, fashion, tech, food and drink, interiors and beyond.
