Forget the retirement stereotype. As more APAC markets become ‘aged’ and ‘super-aged’, the Silver Generation isn’t winding down. They’re working, learning, travelling and spending online, rewriting later life on their own terms. Brands relying on outdated ideas of older consumers risk missing a major growth opportunity.
APAC is ageing fast.
South Korea has joined Japan as a super-aged society, with people aged 65 and over accounting for more than 20% of its population. China, Thailand and Singapore are also ageing rapidly, expanding the opportunity for brands across the region.
This generation will drive up to two-thirds of consumption growth in developed Asia by 2030. Health-conscious, community-driven eating habits are leading the charge.
APAC’s silver population is set to grow 27% by 2030 to 885 million. Companion robots, adaptive health tech and multifunctional design are racing to keep up.
