Develop the next generation of tech-forward products and experiences

As the global authority on consumer and product design trends, we’ve been driving client innovation forward and projecting brands into the future for 25 years.

WGSN Consumer Tech provides specialised insights into evolving consumer tech trends from up-to-the-minute movements to 10-year forecasts, all in one platform. Our unrivaled consumer and lifestyle forecasts and inspiring product design direction empower you to design standout products that enhance the lives of your future consumers.

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How we help

WGSN Beauty helps new product developers create the next generation of instant-hit and long-term hero products. From skincare to colour cosmetics, to hair, grooming and fragrance, WGSN Beauty provides the right information at the right time.

Global brand
engagement

1.8bn

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+45

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How WGSN helped innovate GP Batteries' design strategy

The engagement

Power banks have become a necessity for digitally wired consumers. However, there’s a perception that power banks are boxy and utilitarian. To push the boundaries, GP decided to redesign its flagship product, the M-Series.

With insight from WGSN reports including Future Consumer and colour forecasts, GP launched the M2 Series PowerBank, focusing on a stylistic point of view but without compromising the functional performance of the product.

Shortly after its launch, the M2 Series PowerBank won the Red Dot - Product Design 2022 award for its innovative and outstanding product design.

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"WGSN offers detailed and in-depth analysis on consumer insights and product design trends. They have published so many reports around trends such as the metaverse and NFTs before these even became mainstream."

Head of Product Planning & Design, GP Batteries

Trend Confirmation
— The Sleep Tech Boom

In 2016, WGSN identified early signs of interest in sleep tech, highlighting key product opportunities at their emerging stage. As attitudes towards sleep evolved and science and technology advanced, sleep tech moved into the spotlight for brand strategy, marketing and product launches, with the global sleep market estimated to be worth $585bn by 2024.

2016

In our Design Futures: Smart Sleep report, WGSN outlines the early movers in the sleep tech space – then valued at $7.1bn in the US – and highlights product opportunities for innovators, including sleep audio, night light devices and wearable tech.

2019

Attitudes towards sleep evolve as consumers prioritise wellness and obsess over productivity. Sleep tech moves more mainstream, influencing brand activations, which we analyse in The Sleep Economy: Shifts & Strategies report. The sleep economy is estimated to be valued at $40bn, up 8% YoY.

2020

Sleep tech takes over the show floor at CES, the world’s leading tech trade show. Our CES: Home & Lifestyle trends report identifies the most important product launches taking the trend mainstream, including intuitive lighting, smart mattresses and smart beds.

2021

As consumers worldwide experience loss of sleep exacerbated by the pandemic, interest in full-body health and better ways to sleep are at all-time high. In our Intelligence: The Sleep-Tech Opportunity report, WGSN explores how the trend has hit the mainstream, with market makers moving in, such as Google’s Nest Hub, which incorporates radar-based sleep tracking.

2022

Our Key Trend: Comfort Tech report highlights how sleep tech is becoming more integrated with other smart technologies around the home. WGSN details how digital health monitoring trends, such as tracking heart rate and body temperature via biometric measurements, are interconnected with sensory stimulation enhancement, via aural, light and colour therapy, that work in harmony to improve quality of sleep.

What's next?

Breakthroughs in neurotechnology and mental health are driving a market for sleep enhancers that leverage neurostimulation and sensory cues to improve sleep behaviours. Brain-wave sensing technology, circadian health, AI algorithms and smart sensors are paving the way for new sleep tech products to aid full-body health and better sleep through multidimensional sensory cues such as lighting, scent, sound and touch.

How WGSN forecast and track trends

Meet some of the people
behind WGSN

Lisa Yong

Director,
Consumer Tech

Lisa’s knowledge of macro trends, market needs and consumer expectations drive her role at WGSN, where her critical thinking brings clarity and intent to content direction. Her team delivers future-forward insights that enable clients to gain a competitive edge in business strategies.

Lisa has over 20 years’ global experience working with major tech corporations and nascent start-ups, including Samsung, Microsoft and Sonos. Her expertise covers automotive, consumer electronics, food technology, robotics, Internet of Things, travel and hospitality, health and wellness.

A keen traveller and foodie, Lisa is based in San Francisco and plans to explore as many UNESCO World Heritage sites as possible.

Neo Ping Analyst,

Consumer Tech

Ping’s involvement in tech communities and his lifelong appetite for all things technology has given him a unique understanding of consumer sentiment in the sector. His work unearths emerging trends and reveals grassroots insights into the latest and latent technologies.

He has contributed to content marketing for companies of various scales, from seed-funding startups to global agencies, including brands such as Adobe and Google.

Ping enjoys embroidery, blaring hip-hop music and indulging in a pint of ice-cream - preferably all at the same time.

Helen Sac Consultant Director, APAC, Mindset

As leader of WGSN’s consultancy business in Asia Pacific, Helen works hand in hand with our most valued clients to develop bespoke solutions that enable insight-driven creativity and strategic growth.

Based in Australia, Helen has lived and worked in the UK, Europe and Asia, developing a unique global perspective across continents and cultures. A seasoned speaker, she has presented at fashion weeks, industry events, conferences and trade shows around the world.

Filled with curiosity and a sense of adventure, Helen is currently obsessed with #slowcraft and adventures with four-legged friends

Debbie Yong Senior Strategiest,

Insight

As a regional expert on the WGSN Insight team, Debbie tracks emerging trends in branding, retail and marketing and shifts in consumer behaviour in APAC, which she translates into actionable strategies in order for companies to target this highly sought-after demographic.

A bilingual journalist who has lived in the US, UK and China, Debbie has 15 years of experience writing for global business and luxury publications, and most recently led content strategy in Asia and the Middle East as editorial director for a heritage French brand. She is regularly invited to speak on industry panels and in the media, including two recent Netflix documentaries.

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