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How WGSN helped Paragon re-evaluate its strategy to fit the post-pandemic beauty consumer

The engagement
The pandemic had a massive impact on the beauty industry as consumers became more frugal and used fewer cosmetics. Paragon had to re-evaluate its strategy to ensure it was creating products that addressed the changing needs of its consumers.


Inspired by WGSN insights and trend forecasts, Paragon launched a new line, LABORÉ, that caters to people with sensitive skin living in a tropical environment. The Ingredients Forecast guided its team to focus on ingredients that work with the skin’s microbiome.


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"I really like how WGSN presents the upcoming trends in their reports. They are specific, which makes it easier for us to deep dive and innovate more"
— Senior Head of Brand Innovation and Creative, Paragon Technology and Innovation

Trend Confirmation:
The Rise of Skinimalism

With its origins in clean beauty, ‘skinimalism’ is now embedded in the skincare lexicon. With the global skincare market forecast to hit $973bn by 2030, WGSN has been highlighting consumer interest in natural ingredients and simple products since 2017

2017

WGSN Insight’s The Future of Skincare: Beyond 2017 report signposts the seeds of the ‘clean beauty movement’ and growing consumer interest in natural ingredients and simple product solutions.

2018

WGSN tracks a shift in ‘clean conversation’ globally to include sustainability as conscious consumers seek minimalist products that are better for their bodies and kinder to the planet.

2019

Beauty Big Ideas 2022 introduces ‘limitarianism’ and a ‘fewer but better’ approach with smart design solutions that save time, money and planet.

WGSN tracks a push back against the 10 step K-beauty routine to poly-taskers.

2020

The global pandemic hits. WGSN’s Coronavirus: Beauty Change Accelerators report forecasts the rapid adoption of simplified beauty routines, beauty consumers and prioritisation of skincare over make-up.
WGSN Beauty identifies and names the new pandemic skinimalist beauty behaviour of ‘beauty snacking’.

2021

The term ‘skinimalism’ is coined in the Big Ideas 2023: Beauty report, and the ‘Skinimalist’ is identified as a key Beauty Persona.

Supercharged Simplicity forecasts the adoption of ‘lazy beauty’ post-pandemic and modular, multifunctional and made-on-demand products.

Future of Skincare 2024 introduces ‘skin diets’, single product regimes and ‘mono-dosing’.

2022

Skinimalism hits the mass market. Vogue Business features Clare Varga, Director of Beauty, on ‘Monodosing: Fresh, minimal, less waste. Beauty’s future?’

WGSN TrendCurve: Skinimalism 2.0 identifies the next evolution, focusing on efficacy, efficiency and smart frugality for new flexi-lifestyles.

What's next?

The Lazy Skinimalist is named as Beauty Persona for 2024 as skinmalism evolves into a practical lifestyle for everyday. The ‘2-minute make up bag’ is born, offering a smart edit of hybrid products that deliver a full beauty routine in a few swipes.

WGSN reports
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How WGSN forecast and track trends

Meet some of the people
behind WGSN

Clare Varga Director, Beauty
Clare marries an understanding of product design and innovative technology to create future visions for customers in manufacturing and retail. She is interested in how human behaviour influences the products and services people want to buy.

With a background in performance sport and knowledge of colour psychology, health and wellness, Clare helps shape the future trends across WGSN. An engaging speaker, Clare has presented for global brands and industry events. As a media commentator, she is known for her long-range vision and perceptive trend naming.
Sienna Piccioni Head of Beauty
Sienna comes from a background in product development and product strategy for both beauty brands and retailers.
Combining her knowledge of socio-economics and passion for all things health and wellness, Sienna helps shape future trends for WGSN Beauty and creates future visions for those in the beauty industry.
Christine Chua Analyst, Beauty
Christine has a background in magazine journalism and currently specialises in researching and writing about beauty trends in APAC, including China. She is interested in how lifestyle changes affect consumer behaviour.

In her free time, Christine likes to browse TikTok for beauty recommendations and is always eager to try new products she sees online.
Helen Sac Consultant Director, APAC, Mindset
As leader of WGSN’s consultancy business in Asia Pacific, Helen works hand in hand with our most valued clients to develop bespoke solutions that enable insight-driven creativity and strategic growth.

Based in Australia, Helen has lived and worked in the UK, Europe and Asia, developing a unique global perspective across continents and cultures. A seasoned speaker, she has presented at fashion weeks, industry events, conferences and trade shows around the world.
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