WGSN forecasts trends across five consumer groups (Boomers, Gen X, Millennials, Gen Z and Alphas), but we’re making room for a sixth... meet the Betas. The generation following Alphas will be the first to grow up in an artificially intelligent world, and will likely share the same passion for people and the planet as their Gen Z and Zennial parents.
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We’ve been helping brands get ahead of the right trends since 1998, from startups to Fortune 500 companies. WGSN offers subscriptions and bespoke consultancy services to help your business get ahead of consumer and lifestyle trends, to inspire the products, experiences and services your consumers will want to buy.
Our global teams, experts and partners explore society, culture and the world around us through a consumer-centred lens. We observe and explore topics by conducting research, tracking trends, attending conferences, working with publications and analysing social media and digital platforms to provide you with a clear picture of what will be relevant, how to anticipate change, and where to go next.
Our proprietary data spans retail, social media, search, trade shows and consumer sentiment. Our data and content teams collaborate to bring these data sources together in actionable insight and accurate forecasting models. This combination of WGSN’s trusted trend research with the power of data science is the future of trend forecasting.