WGSN Sports & Outdoor trend forecasting identifies key bike trends and how to implement them for new product development in equipment and gear. Our strategic and data-driven forecasts in design direction, form and function, colour, material, finish, graphics and sustainability empower you to create compelling products that will stand out to your consumers.


Bike Forecast 2026

Discover key biking trends and design directions for 2026, and how the biking category will evolve to meet the needs of the future consumer – from creating products for the gig economy to the ultra-endurance off-road racer.

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We are the world’s leading trend forecaster. Powered by an unmatched blend of quantitative and qualitative data sets, global expert insights, and our unique proprietary STEPIC™ methodology, we’ve been successfully predicting change for 25 years, and consistently get it right.


Global and local

Our global team is 250+ strong and comprises the best minds in the industry. We have experts in consumer insight, design, colour, materials, packaging, data, retail, marketing and more.


From tomorrow to 10 years

In line with your product development cycle, we ensure your product has longevity and you have the insight and validation when you need it most.