Alison Ho
Insight Strategist, WGSN

Coming from a background in economic sociology, Alison deep dives into cultural cadences, emotional shifts and behavioural changes to identify the key trends that will impact businesses across retail and digital marketing for years to come.

Her expertise, which is underpinned by her time spent studying and working across China, Germany and the US, has been featured in publications including SCMP, Inside Retail Asia and Jing Daily.

Christine Chua
Beauty Strategist, WGSN

Christine has a background in magazine journalism and currently specialises in researching and writing about beauty trends in APAC, including China. She is interested in how lifestyle changes affect consumer behaviour.

In her free time, Christine likes to browse TikTok for beauty recommendations and is always eager to try new products she sees online.

Neo Ping
Consumer Tech Analyst, WGSN

Ping’s involvement in tech communities and his lifelong appetite for all things technology has given him a unique understanding of consumer sentiment in the sector.

His work unearths emerging trends and reveals grassroots insights into the latest and latent technologies. He has contributed to content marketing for companies of various scales, from seed-funding startups to global agencies, including brands such as Adobe and Google.

Rachel Tan
Senior Food & Drink Strategist, WGSN

Rachel’s understanding of the food and drink industry and keen insights into the Asian market inform her role at WGSN, where she delivers incisive research and data-led trend forecasts.

With expertise in tracking regional trends and sensitivity to market and cultural nuances, she empowers clients with insight-driven solutions.