Frequently deemed the ‘forgotten generation’, Gen X (born 1965-1980) represent a largely untapped market for the drinks industry.

Download 4 pages from our 14-page report, Gen X Drinking Habits: Brand Strategies, to explore their habits and actionable strategies to target new preferences.

Want to read the entire 14-page report? Request a tour and one of our experts will be in touch.

Register for the webinar