Consumers are ever-evolving. They shift in response to new experiences and emotions, creating behavioural waves that ripple across all industries.
In 2027, joy will level up from a simple escape from reality to a powerful strategic tool to reimagine the world as a more inspiring, inclusive and affirming place for everyone.
Be prepared for adults to make way for ‘play’. With experimentation of new boundaries spanning products, experiences and relationships, joy will pave the way for creating strong brand-consumer relationships.
In this session, WGSN CEO Carla Buzasi explores the opportunities that strategic joy will bring across industries and equip you with the tools to incorporate play into your professional and personal life.
