Get ready as Clare Varga, Director of WGSN Beauty, presents an exclusive introduction to the four emerging beauty personas for 2026.

From the level-headed Impartialists to the fulfilment-seeking Gleamers, we’ll dive into the unique needs, desires and personalities of tomorrow’s beauty consumers.

Fill in the form below to watch on-demand and gain an exclusive glimpse of the vast array of our forecasts your competitors are currently profiting from.

Meet the expert

Clare Varga
Director of Beauty

Clare marries a deep understanding of product design and tech innovation to create future visions for customers across beauty and wellness, from creative directors and new product development to manufacturers and buyers. She is interested in how human behaviour influences the products and services people want to buy. With a background in performance sports design and 20 years as a designer and Creative Director in the active industry, with brands including Reebok and adidas, Clare joined WGSN in 2011 as Director of Active.

An engaging speaker, Clare has presented for global brands and industry events. As a media commentator, she is known for her long-range vision and perceptive trend naming. As Director of Beauty, Clare applies her wealth of product development knowledge and expert forecasting skills to help beauty and wellness clients navigate the right trends and create the self-care and beauty products consumers will want to buy.